The Reality Of Reality Tv Essay - 2065 Words

It is a given that the culture we consume shapes who we are, more specifically what we view on television shapes the content of our minds. It is also generally known that children can be easily influenced by what they see on television. Reality TV is no exception to this rule. It may appear that reality TV is a benign phenomenon but it is in fact a virus that has quickly diseased our society. More specifically, it attracts girls most mercilessly by affecting them negatively as to how they perceive themselves. Indeed, girls who watch reality TV learn that deceit and meanness is normal behaviour in order to achieve success, begin to self-objectify more and have a higher expectation of more drama and conflict in their lives as well. The reality of reality TV is that it negatively portrays females. Is there no end to the onslaught on the female gender by television? According to Melissa Henson, director of communications and public education for the Parents Television Council, â€Å"Because girls are seeing people behaving in a negative way on reality programs, they tend to accept that that s normative behaviour.† (Semigram, 1) That may be fine when the behaviour is positive but what of the behaviour viewed on reality TV? Watching a heavy diet of meanness and lying in order for females to get ahead has a horrible impact on girls. Does reality TV really portray meanness and deceit? Yes, it unquestionably does! In fact, an extensive survey done by The Girl Scouts of the USAShow MoreRelatedThe Reality Of Reality Tv951 Words   |  4 Pages Reality TV and You Television shows were created to entertain the public and soon generalized shows became a bore. Reality TV shows are widely varied but are similarly based on the lives of non-fictional characters that brings out their daily challenges and achievements. This genre of TV programs gives a huge impact to its audience of, mostly, twelve to nineteen year olds. Critics and bloggers heavily criticize the negative teachings of Reality TV and indirectly force viewersRead MoreThe Reality Of Reality Tv Essay1601 Words   |  7 Pagesreasons. Reality TV is a common source of entertainment on various channels and media outlets. The purpose of reality TV is to â€Å"promise more drama, suspense, and laughter while pushing the envelope of what is morally and socially acceptable, funny, and, of course entertaining† (Glouner et al.). This type of media allows real people to connect to those on TV. Reality is not completely real, there are aspects of it that are scripted, rehearsed and complet ely altered (Crouch). Reality TV has existedRead MoreThe Reality Of Reality Tv908 Words   |  4 PagesToday’s audience grabs hold of reality TV now a day. Looking forward week to week to watch these unscripted real life situation shows. In a way it s becoming increasingly hard to avoid not watching. Some viewers see the TV show and tend to be attention seekers, and reality TV allows them to fantasize about achieving status through instant fame. Too much reality TV may lead viewers to idealize real world situations, like romanticizing dating. Like when Truman saw the girl in the library who was anRead MoreThe Reality Of Reality Tv991 Words   |  4 PagesI truly believe that reality TV needs a different name. At first reality TV was created with the aim to depict reality, but over time different interests and actions have resulted in doing the opposite of this. I would even go so far to say that reality TV has become just as fictional as fiction based television. â€Å"Reality† is defined as â€Å"the world or the state of things as they actually exist, as opposed to an idealistic or notional idea of them†. However, Reality TV in no way represents this definitionRead MoreThe Reality Of Reality Tv Essay1919 Words   |  8 PagesCreeber (2008) the genre of reality TV is typically shaped by the weekend program, followed by results and elimination – hence, Dancing with the Stars has performances on Sunday and results of voting of Monday. As shown by Throng (2015), this episode, screened July 12, had 346,930 people watching with a potential audience share of 8.3% of total viewers watching TV at that time, which can be compared to the competition on other stations (Neilsen, 2015; Throng, 2015). TV One screened Sunday at 7-8pmRead MoreReality Tv1014 Words   |  5 PagesReality TV Blake Brandt Reality TV has unseen effects and is detrimental to society. Reality TV is the current trend on TV that has brought back the buzz to television, but it also has unforeseen effects on its viewers. Some examples of Reality TV shows include: American Idol, The Bachelorette, Americas next top model, fear factor, etc...These shows range from singing talents, overcome their fears, to looks and beauty. Reality TV brings drama and voyeurism to its viewers by making its viewersRead MoreReality Tv1076 Words   |  5 Pagesmedia, reality TV stars like Snooki and Kim Kardashian are on the rise. Most channels on television have at least one reality show, from following housewives to remodeling homes of real life families. However, there are some reality programs that display bad examples, especially for young audiences that are keeping up with each episode. On MTV people see girls being drunk in public, addicts doing drugs, and young girls raising babies at young ages; these are situations seen on reality TV shows. JeremyRead MoreReality Tv869 Words   |  4 PagesRUNNING HEAD: Reality Television, why? Reality Television, why do we watch these shows? Norma Gallegos ENGL122 Allorah Wyman Feb 4, 2013 Reality Television As a child growing up watching televisionRead MoreReality Tv1784 Words   |  8 Pagesthing they do is turn on the television set. According to a survey done by Emory H. Woodard and Natalia Grindina, â€Å"on average, people are watching over 51 hours of television- that is five hours a day of TV on average for the last quarter of the year. Teenagers (12 to 17) spend 103 hours watching TV a month, whereas senior citizens (65 or older) spend 207 hours†(Media in the home) With the slumping economy, people are forced to stay at home to conserve resources. Although there are plenty of economicalRead More Reality TV Essay1074 Words   |  5 Pages Reality TV: The Rise of a New Show â€Å"The Contender† nbsp;nbsp;nbsp;nbsp;nbsp;One of the newest shows to hit the vast majority of reality TV shows that already exist is The Contender. The Contender is a show that focuses on all the hardships, training, pain, and dilemmas that a boxer, who is preparing to fight, must endure. The Contender will be a very successful show, because it has the attributes of raw emotion that can’t be found when a director is yelling ‘action,’ and ‘cut.’ By raw emotion

Assignments for International Business Management

Assignments for International Business Management Assignment 1: The TATA case Tata Cars, India, has become the focus of public attention, and has caught the beady eyes of competitors in the automobile industry since it announced it would put the cheapest car ever on the market – first in India, but eventually also in the rest of the world. This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the arrival of the Tata Nano. Millions of people who otherwise would not have the resources to buy a car, now saw a chance looming that they, too, would have that opportunity. Tata now has to figure out a way to enter the Western markets, including the Netherlands. Analyze their†¦show more content†¦What is the situation of the repayment of the debt to the government? What consequences doe the restructuring of ABN-Amro and Fortis have, for the bank itself and for its customers? Do the necessary research in the papers of the last year to get information and to form an opinion. Then write an essay in which you analyse the situation and come to conclusions. Assignment 3: Do research on and analyze the position that Asian countries are taking in the Euro Crisis. Are they likely to come to the rescue? Why? Why not? What form would or should that rescue take? ------------------------------------------------- Assignments for Logistics Assignment 1 Do push and pull oriented automobile supply chains suffer to the same extent of the economic crisis, or is one or the other less or more affected? Assignment 2 Identify and explain a recent theory as a driver for change with regards to logistics. What are the consequences of this theory for the present-day logistical processes? Assignment 3 Analyse the phenomenon of empty containers in some ports, and the scarcity of containers in other ports. Describe the causes, and find potential solutions. Is this phenomenon a sign of a bad economy? Assignment 4 Arctic Logistics Analyze the positive and/or negative consequences of global warming on arctic logistics (logistics in arctic areas such as Alaska and North Canada).Show MoreRelatedIssues in Global Business1296 Words   |  6 PagesModule Title Issues in Global Business and Strategic Concepts       Module Code 6IM 501      Module Level 6 Credit value 40      Total Number 400 of Learning Hours Key Words Implementation of Global strategy, strategy and the organisation, strategic development, globalisation, international business and the environment, internationalisation.      Module Description There has been a fundamental shiftRead MoreThe Impact Of Management On The Globalization Of Business900 Words   |  4 PagesThe impact of management in the globalization of business. The multinational corporation The impact of globalization on international business International business refers to a wide range of business activities undertaken across national borders. Along with rapidly increasing globalization, international business has become a popular topic and has drawn the attention of business executives, government officials and academics. International business is different from domestic business. At the internationalRead MoreWhy Do Many Mncs Continue to Recruit Internally from the Home Country Instead of the Local Labour Market When Seeking to Hire Managerial Staff for Overseas Subsidiaries? What Are the Limitations of This Approach and How1533 Words   |  7 PagesQ4. Why do many MNCs continue to recruit internally from the home country instead of the local labour mark et when seeking to hire managerial staff for overseas subsidiaries? What are the limitations of this approach and how should management respond? Abstract A selection of perceived and valid reasons encourage Multi National companies (MNCs) to recruit Parent country nationals (PCNs) for managerial positions at overseas subsidiaries rather than employing Host or Third Country Nationals (HCN/TCNs)Read MoreHow Repatriation Can Be Just As Overwhelming As Beginning One s International Assignment931 Words   |  4 PagesRepatriation can be just as overwhelming as beginning one’s international assignment. There are multiple factors involved in the process, all of which are necessary for a smooth transition. Although ISCAM is experienced in international business, they have to reevaluate their practices in order to improve their results. They have deficiencies in their repatriation process that must improve or they may lose the opportunity of international business. If too many employees learn of the struggle, eventuallyRead More663352 inst Essay1515 Words   |  7 PagesNumber of Pages: 4 (Double Spaced)   Ã‚  Ã‚  Ã‚   Category: Business   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   Language Style: English (U.S.)   Ã‚  Ã‚  Ã‚   Order Instructions: Assignment 1: How Big Global Businesses Compare  Ã‚   Due Week 4 and worth 200 points      Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, magazines, e-zines, pressRead MoreCreative and Innovative Management Essays1296 Words   |  6 Pages Assignment brief Qualification BTEC – LEVEL 7 – Extended Diploma in Strategic Management Leadership Unit number and title Unit 6: Creative and Innovative Management Assignment title UNDERSTANDING THE THEORETICAL AND PRACTICAL ASPECTS OF CREATIVE AND INNOVATIVE MANAGEMENT SYSTEMS The purpose of this assignment is to understand how creative and innovative management systems are built and run in organizations. Scenario You are assigned to a CIO (Chief Innovation Officer) position ofRead More Why International Assignments Fail Essay823 Words   |  4 Pages Why International Assignments Fail International assignments are the hub of international HR which makes the fact that they often fail a great concern to many corporations who make big investments in overseas assignments. As more U.S. companies expand their business overseas, the need to send employees on international assignments will increase, making the process of discovering the reasons for these failures increasingly important. Expatriate employees, meaning employees that are non-citizensRead MoreHrm Policy As The Firm Transcends Across Its National Borders Essay1739 Words   |  7 Pagesfirms. So, this competition has encouraged many domestic producers to enter into the international business through exporting their product to the different parts of the world or licensing or joint ventures to gain higher profit. By following the paths of international business may encounter the new challenges that are associated with international human resource management. International human resource management is the set of distinct activities, functions and processes which are used by MNC’s toRead MoreCrosswell1474 Words   |  6 PagesGEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT LEN RUSHFIELD MBA 610.63 INTERNATIONAL FINANCE SPRING 2005 WEDNESDAY 6:00 PM – 10:00 PM WESTLAKE VILLAGE CENTER SYLLABUS 1 International Finance MBA 610.63 Westlake Village Center Wednesday 1/5-2/16/05 Len Rushfield (310) 474-5848 (603) 843-9683 (efax) leonard.rushfield@pepperdine.edu/ asiaptner@aol.com Course Objectives MBA 610.63 is intended to provide a foundation of understanding of international finance and the critical optionsRead MoreOrganizational Culture And Human Resource Management1048 Words   |  5 Pages Research by Newman Nollen (1996) indicated that organization performance is better in the companies which there is congruency between national culture and human resources practices. If the human resources management practices are not in line with the basic tenets shared by employees, it will lead to dissatisfaction, lack of commitment and discomfort among the employees (Early, 1994). Introduction Culture affects and governs all facets of life by influencing values, attitudes and behavior of

The Case Of La Trobe Aircraft - 1963 Words

â€Å"Diversity gives us areas of commonality through which we can connect with others, as well as, aspects of difference from which we can learn† (Gardenswartz Rowe, 2010, p. 24). These differences directly impact the workplace environment and for this reason this topic should be a matter of concern for managers in every organization. If management understand the differences between the employees and is aware of the factors that influence them, it will be easier to value and respect individualities and practice inclusive and effective communication within the organization. The differences between employees can be based on race, age, gender, personality, or organizational function, among others. The roll that management has regarding diversity is to ensure that the processes and policies are designed in response to employee’s specific needs and behaviours without interfering with the company objectives. In the case of La Trobe Aircraft, it is important to notice that there are biases and prejudices that are taking place within the organization and must be stopped. Senior staffs have prejudices towards working with apprentices and previous judgements dominate the way employees interact with others. The organization does not have clear policies or procedures for consideration of employees and there is no recognition of diversity, value and respect for individual differences. In China specifically, the top management is reluctant to hire employees with disabilities. With this

Wilfred Owen The Greatest English Poet During The First...

Dulce Et Decorum Est Wilfred Owen Wilfred Owen is recognized as the greatest English poet during the First World War. Wilfred Owen notable poems contains the lives and historical records. He wrote out of his intense personal experience as a soldier and wrote with unrivalled power of the physical, moral and psychological trauma of the First World War. From the early age of nineteen, Wilfred Owen wanted to become a poet and immersed himself in poetry, being specially impressed by Keats and Shelly. Wilfred Owen himself involved in the war and volunteered to fight on 21st Oct.1915. The psychological change dragged his mind to write the painful letter that he had experienced in war. The poem was written by Wilfred Owen during world†¦show more content†¦The final stanza describes about travesties of war and to the corrupted lungs/Obscene as cancer, bitter as the cud-they would no longer be able to tell future generations that it is noble to go to war for own country. The poet highlight how a friend soldier of his was killed because he couldn’t find a mask in time. The poem is an anti-war poem set against the romantic illusion of the glory of war. It projects unnumbered kinds of death that war brings upon the youth. Owen suggests that if people could see what he had seen they would never be able to tell any enthusiastic thing about war to their children. The poem is mockery of the meaning of the title that it is sweet and right to die for your country. Owen’s distain for the war and the horrors that the soldiers experienced becomes evident throughout his poetry. No matter how noble the cause is the individual soldier can expect nothing but misery in combat an ignominious death and should be unfortunate enough to become a casualty. The speaker of the poem describes the gruesome effects of the gas on the man and concludes that, if one were to see first hand the reality of war, one might not repeat mendacious platitudes like Dulce Et Decorum Est pro patria mori. â€Å" It is sweet and proper to die for the fatherland†. In other words, it is wonderful and great honor to fight and die for your country. Analysis Dulce Et Decorum Est is without a doubt one of the mostShow MoreRelatedCompare and Contrast the Way Rupert Brooke and Wilfred Owen Approach the Subject of War2244 Words   |  9 PagesThe title of this poem is very powerful. It tells the reader that this is a very sad poem and that by going to war death is almost certain. Sassoon has done this to give the reader an idea of war, and, as the reader reads the poem their insight into the brutality and the sorrow of war increases. The first paragraph of this poem tells of the slow death of a soldier as the sun rises. Sassoon has skilfully manipulated language and his choice of words in order to create a visual image that is slowly

Crohn’s Disease a Patient Education Plan Free Essays

Sarah is a bright, energetic 18-year-old high school senior. She leads a very active life playing soccer and lacrosse for her high school and excels academically. Recently, Sarah has been losing weight and has been less energetic. We will write a custom essay sample on Crohn’s Disease: a Patient Education Plan or any similar topic only for you Order Now For the past few months she has been experiencing abdominal pain, cramping, and diarrhea. Her lack of energy has begun to show by recently missed practices and declining grades. Sarah’s parents were concerned about their daughter’s health so they brought her to the doctor’s in which she was recently diagnosed with Crohn’s disease. Sarah lives with both parents and two younger brothers in suburban Maryland. It is noted that Sarah’s maternal grandmother had irritable bowel syndrome. Sarah is planning on going to college in the fall and will need a large amount of education on nutrition, medications, and symptoms of the disease so that she can manage the disease independently. Sarah states that she learns best by reading. Crohn’s disease is a chronic disorder that causes inflammation of the gastrointestinal tract, usually the colon, although it can be found anywhere in the digestive tract. There is no proven cause of Crohn’s disease but according to the National Institute of Diabetes and Digestive and Kidney Disease’s (2006), â€Å"the most popular theory is that the body’s immune system reacts abnormally mistaking bacteria, foods and other substances for being foreign† (Crohn’s Disease, para 5), the intestines become inflamed and swell and ulcers form leading to diarrhea and gastrointestinal bleeding. Other symptoms associated with Crohn’s disease include abdominal pain and cramping, bloody stools, ulcers, fever, reduced appetite and weight loss, arthritis, and skin problems. A diagnoses of Crohn’s disease to an active 18year old girl can be devastating. At 18, girls are usually concerned with their image and outward appearance. Sarah would also be concerned about her independence and quality of life. Fitting in with her peers and feeling â€Å"normal† are a big concern. She may be concerned about having intimate relationships in the future or going out to eat with friends. There is no known cure for Crohn’s disease so Sarah needs to focus on the things she can do to control the symptoms and educe the time between flare ups. There is obviously a lot of emotional stress that can go along with Crohn’s disease. A young girl, trying to have a social life may find it difficult to go out in public for fear of having an attack of gas , pain or diarrhea, and not be near a bathroom. Knowing where the public bathrooms are before you go out can reduce anxiety. Special dietary needs may be restrictive when going out with friends. Figuring out the trigger foods and avoiding them is necessary. If surgery is needed, this can impact her self image. Talking with a doctor about possible surgical procedures may be helpful. Sarah will also have to be monitored for depression, which is common when living with a chronic disease. Sarah will need education on how manage her disease independently. Besides medication, there are many other things Sarah can do to manage her disease and improve her quality of life. Sarah will need to be taught about her nutritional needs. She should limit dairy products. Often people with Crohn’s are lactose intolerant. Sarah should eat low fat foods. Fattier foods can worsen diarrhea. Drink plenty of liquids avoiding caffeine and alcohol. Eat small meals. Take a multivitamin. She should also pay attention to and avoid the foods that cause gastrointestinal upset. In addition to her dietary needs, Sarah needs to manage stress. Avoiding stressful situations or using exercise or yoga to reduce stress may help prevent flare-ups. Other educational needs for Sarah include teaching about the possibility of surgery if or when the medications and diet modifications cannot control the symptoms any longer. As stated on the Crohn’s and Colitis Foundation of America website (2009), â€Å"Two-thirds to three quarters of patients with Crohn’s disease will require surgery at some point in their lives† (About Crohn’s Disease, para 24). Sarah will be provided with informational handouts and videos along with a list of website resources such as www. ucandcrohns. org and www. ccfa. org/kidsteens. Counseling will be provided for emotional support. Sarah’s family will also be educated and taught how to provide support and acceptance. Sarah may believe her life will be very different but with education and support, she should be able to live a relatively normal life. Diagnoses with a chronic disease at any age is difficult. For Sarah, educational on how to best manage Crohn’s disease and prevent flare-ups will decrease stress and help her live a normal life. Follow-up doctor appointments for medication management and updated disease information is important so she has current treatment options. Ongoing emotional support and guidance are needed to maintain a healthy attitude and lifestyle. References American Society of Colon and Rectal Surgeons. (2008). Crohn’s Disease. Retrieved June 12, 2010 from http://www.fascrs.org/patients/conditions/crohns_disease/ Crohn’s and Colitis Foundation of America. (2009). Retrieved June 12, 2010 from http://www.ccfa.org/info/about/crohns Mayo Clinic. (2009). Mayo Clinic. Retrieved June 12, 2010 from http://www.mayoclinic.com/health/crohns-disease/DS00104 National Institute of Diabetes and Digestive and Kidney Diseases. (2006). Retrieved June 12, 2010 from http://digestive.niddk.nih.gov/ddiseases/pubs/crohns/ University of Maryland Medical Center. (2010). Crohn’s Disease. Retrieved June 13, 2010 from http://www.umm.edu/altmed/articles/crohns-disease-000043.htm How to cite Crohn’s Disease: a Patient Education Plan, Papers

Business Decision Analysis Difficulties of Manufacturing Industry

Question: Discuss about the Business Decision Analysis. Answer: Introduction Decision making is one of the most crucial tasks a manager needs to face. It is one of the few difficulties that they face in their daily tasks. Decision models are powerful as they collect vast data. Data centric decisions rule out the human errors better. Commonly, such problems may be over precision, recency bias etc. Decision models do not have this drawback. They are more objective and impartial in handling data. Let us discuss two of the decision-making models applicable to manufacturing industry. Manufacturing industry depends on processes for manufacturing, a single unit can be a combination of various processes (Hopkin, 2017). The project shall discuss specifically various decision models that could be applicable in process industry. While processes help the organization to achieve its objectives, decisions at different stages assist in providing a route for the processes to travel and gain its goals and objectives (Choi, Chan, Yue, 2017). The models have been studied in c ontext to paper manufacturing industry. Discussions and Analysis As opined by Lent et al. (2017), application of business decision modelling is important as it ties the business rules and analytics conducted in a way that reduces risk and improves the end product/service. Application of a decision Management model to effectively yield desired results from it involves: Building the decision services as part of systems development and implementation Put in place the right tools and processes to check effectiveness as an ongoing process Collect requirements in manner that they reveal decisions, it should not be treated as part of process or system requirement Some of themanagement processes where decision making is applicable are-production management, human resource management, tactical management, IT management etc. The core business process applicable in the paper manufacturing industry are production and maintenance processes (Njenga et al. 2017). In the production tasks, main decision makers are operators who have the task of combining the right production factors to produce goods and effectively with quality (Rodgers McFarlin, 2017). Say for example, the manufacturer is introducing a new product to the market, common decision problems faced by him would be time taken for the product to reach market and completeness of production process. He could gain more market share if his products hit the market early. He also needs to keep the production costs reduced and he could do so by investing time to improve the production processes. He is but unaware of the decisions by his competitors to enter the market and when, also, the production process development activities. This is going to be a stopping problem of the manufacturer. There are two staged problems for him: Stage 1 When to introduce the product in the market and improving the production process Stage 2 Determining the production quantity and the pricing of the product Solving such problems require computational methods. The researchers must draw out when the production should be stopped based on the process at each decision epoch. Use of numerical algorithms are used in such cases. Objectives for building such model are: It gives a managerial insight. They help them develop strategies to maximize the objectives. Example, stopping a process may be fruitful if the current stock prices are below threshold. (American put option) Structural result insights help build efficient numerical algorithms to solve stopping problems. Example a manufacturers pricing decision is based on research based on customers buying trends This policy that stops the process when the rewards of stopping are greater is called one step look ahead policy used widely in manufacturing industries (Atadil, Sirakaya-Turk Decrop, 2017). Researchers try to verify this using the monotone case condition. Two of the most frequently used models in any production environment are: The Administrative Model This is a behavioral approach to decision making. It was proposed by Herbert Simon. In comparison to a classic approach where situations are never ideal, he stressed on explaining how decisions were made in real environments of business (Mora et al. 2017). He pointed out that managers never were fully aware or had information handy to make informed decisions or choices. Rather, they contained limited and simplified versions of problems. That is the reason why a proper alternative solution cannot be presented by them. He further said that decisions either had a bounded rationality or were satisfying. By bounded rationality, he meant limited mental capacity and emotions. Under the influence of mounting pressure, changes in environment etc. they are only able to take a satisfying decision and never an ideal one. Another is the Retrospective Decision Model. This essentially follows the same framework with a different objective though. It focuses on the decision makers justifications for action taken up by them. This model checks the choices made intuitively and the actions taken to justify those (Shepherd Patzelt, 2017). Example could be choice of production of a new model out of various choices that were laid on the table and the decision taken by the management to go forth with production of one model. Even though there is lot of data to back up the choices, decision is usually made intuitively and environment is further created by team to show their actions as justifications of making the right choice per them. Some of the external factors affecting decision making model are: Market conditions the market conditions for the organization could affect the decision making process. In the paper manufacturing company for example, there is requirement for new size printable papers needed owing to a revolution in printers (Fisher, 2017). All the printers sizes and paper requirements have changed. Subsequently, similar changes need to be incorporated in the product so that market capture is not reduced. This can be treated as an opportunity to introduce it as the new product as well Economy of the environment Say due to high import charges, and recent environmental crisis, availability of raw materials has impacted cost. The cost factor if not settled and incorporated into the production process may wreak havoc to the bottom-line Legislations, rules and policies of Government For example, Government laid policies to usage of recycled paper strictly, subsequently that would change the industries roadmap and cause major changes to production planning and processes subsequently Customer reactions demand always affects supply and pricing. If the peoples reaction to pricing of a product does not seem favorable, changes shall happen in production processes subsequently to match the demand Some of the internal factors which affect the decision making model are- Policies and procedures in the organization Organizations mostly have a set of policies and frameworks within which the managers are supposed to perform in certain environments Hierarchy in the organization Organizations have more or less hierarchy everywhere and every level possesses different authority levels. That directly has an effect on nature of decisions made Politics in the organization behavior by individuals and groups affect a lot of politics in the environment. People use politics to draw favors, influence others for promotions, monetary benefits and many other ways Perception in the organization every individual interprets the environment and situations different. A lot of it is influenced by his personal experiences, values, background and interests (Currie MacLeod, 2017). This also affects how the situation is interpreted by the person and actions and risks taken in decisions. Say, for example if the person is easily affected by incompetence rumors, he may take incorrect decisions and try and influence others in incorrect way to try and justify his actions in process controls and quality processes to prove his competence Some of the independent variable which affect the dependent variables in a production environment of manufacturing are production machine hours which may in turn affect the electricity cost which is a dependent variable (Hoelscher et al. 2017). Few others are skill level of operators, temperature in outside environment, size of the products etc. Some of the dependent variables would be quality, time taken for production, speed, employee satisfaction etc. In a decision model like the Retrospective as well as the Classical approach, they assist decision makers to make important production plans and strategies to get achieve organizational goals and objectives. Summary Verification and validation models are used by manufacturing industries to make proper forecasts with confidence. They reduce the cost, time as well as the risks associated with testing of products or materials. It also provides the decision makers with necessary insights to improvise, work on alternative routes and make important decisions affecting consequences. Verification checks if the model created is right for the process in question. Say for example, for launching the new product, the process prepared for production has been correctly made or not. A mock run would point out the shortcomings of the model. Validation of the model will however point out of the model built is right for product or not. The mock run would yield end products which help in checking whether it met the parameters set for the quality of product (Doxsie, Meyers Michael, 2017). Verification is achieved by comparing the conception vs what has been created. It asks necessary question that is the process cr eated properly as per concept, are the parameters properly represented? Validation could be checked by proper calibration, comparison of desired vs actual model behavior etc. The process continues till the team gets it right. References Books Hopkin, P. (2017).Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Journals Atadil, H. A., Sirakaya-Turk, E., Decrop, A. (2017). An Assessment of Decision-Making Styles: An Abstract. InMarketing at the Confluence between Entertainment and Analytics(pp. 817-818). Springer, Cham. Choi, T. M., Chan, H. K., Yue, X. (2017). Recent development in big data analytics for business operations and risk management.IEEE transactions on cybernetics,47(1), 81-92. Currie, J., MacLeod, W. B. (2017). Diagnosing Expertise: Human Capital, Decision Making, and Performance among Physicians.Journal of Labor Economics,35(1), 1-43. Doxsie, D., Meyers, C., Michael, A. (2017). Collaborative Decision-making and Outcomes in a Competitive, Simulated, Industry Environment. Fisher, C. M. (2017). An ounce of prevention or a pound of cure? Two experiments on in-process interventions in decision-making groups.Organizational Behavior and Human Decision Processes,138, 59-73. Hoelscher, C. S., Kramer, M. W., Nguyen, C., Cooper, O. D., Day, E. A. (2017). Decision Making and Communication in a Statewide Interagency Task Force: An Investigation of Planned Versus Utilized Processes.Management Communication Quarterly,31(1), 39-68. Lent, R. W., Ireland, G. W., Penn, L. T., Morris, T. R., Sappington, R. (2017). Sources of self-efficacy and outcome expectations for career exploration and decision-making: A test of the social cognitive model of career self-management.Journal of Vocational Behavior,99, 107-117. Mora, M., Wang, F., Gmez, J. M., Rainsinghani, M. S., Shevchenko, V. S. T. (2017). Decision-Making Support Systems in Quality Management of Higher Education Institutions: A Selective Review.International Journal of Decision Support System Technology (IJDSST),9(2), 56-79. Njenga, J. K., Rodello, I. A., Hartl, K., Jacob, O. (2017, April). Identifying Opportunities and Challenges for Adding Value to Decision-Making in Higher Education Through Academic Analytics. InWorld Conference on Information Systems and Technologies(pp. 474-480). Springer, Cham. Rodgers, W., McFarlin, T. G. (2017). Understanding the Decision-Making Process for Personal Investments. InDecision Making for Personal Investment(pp. 11-15). Springer International Publishing. Shepherd, D. A., Patzelt, H. (2017). Researching Entrepreneurial Decision Making. InTrailblazing in Entrepreneurship(pp. 257-285). Springer International Publishing.

Analysis Of Marketing Mix Of NAPCO Group †Myassignmenthelp.Com

Question: Discuss About The Analysis Of Digital Marketing Mix Of The NAPCO Group? Answer: Introduction Digital marketing can be used a term that collectively includes all the marketing activities that are done utilizing the technology. It uses digital channels such as social media to market its products. Todays organisation utilise digital marketing to achieve new heights of success. The major motive of digital marketing is to create brand awareness and engaging the customers. Social media promotions have turned out to be the most important and productive medium of digital communications. This report deeply analyses digital marketing mix of an Saudi Arabian company NAPCO group which deals in packaging. It also studies the marketing mix of its competitor firm. The report involves recommendations for the company that could be taken for the betterment of the digital marketing mix. About NAPCO: Company Overview: NAPCO is one of the leading manufacturing groups in Saudi Arabia. As seen in the appendix the company has well designed , simple and attractive logo. The company has its headquarters in Dammam, Saudi Arabia. NAPCO is a commercial organization working to maximize its profits. Today the company conducts its business around the globe and it is one of the top ranked companies of Middle East. The group owns 10 companies with over 5540 employees. It basically deals in three strategic segments consumer products, flexible packaging, and paper containers. (NAPCO 2017). From the appendix it can be seen that NAPCOs consumer products brands range from baby care products to family care and household products. NAPCOs brands are licensed from INDEVCO. NAPCOs flexible packaging segment serves the Europen, GCC, Middle East in African markets. This segment consists of 7 companies situated in Dammam and Jeddah in Saudi. The paper container segments serve European, GCC and Levant markets. This section p roduces a wide range of corrugated containers to serve the needs of various industries. The major competitors of the company are FIPCO, Saudi Pack, Al Sharq Flexible Packaging Factories, Al-Ghadeer Group, Saudi Arabian Packaging Industry WLL, Noor Carton Packaging Industry and Gulf Packaging Industries Ltd. The customer base of the company includes both B2B and B2C companies. The companys current digital marketing practices include responsive website design and social media presence. The company is does not have well developed digital marketing activities it is working in this field to enhance its digital marketing and grasp more opportunities. The company is a popular name in the Middle East. Three opportunities: Middle East is on the verge of digital revolution. Digitalisation has increased with high smart phone adoption rate and increased use of social media. The Middle East companies are ready to lead digitally enhanced lives. Although businesses and government have still not exploited those opportunities (Elmasry, Benni, Patel, Jan and Moore 2016).Three opportunities presented by changes in external environment- Online Audience Optimization Will Become Mainstream This is the most emerging opportunity in Saudi markets. This technology will replace the old search engine optimization. The new SEO trend would provide a better way to target the potential customers (Albhaishi, Wahsheh and Alghamdi 2014). The online audience optimization will encourage the target audience participation by social media networks, innovative and creative blogs and informative online articles. This technology will help not only in advertising but also effectively integrates mobile strategy (Lee, Jalali and Dasdan 2013). This is a kind of new digital platform is an emerging opportunity for NAPCO group. It can implement this technology. This technology provides the benefits of linking to the potential clients more effectively and efficiently. Mobile friendly content The use of mobile phones has increased worldwide. More and more people now own a smart phone. This provides the businesses and opportunity to do their marketing and reach to the potential customers through smartphones. According to a report, 90 per cent of the sales of the connected device will be smartphones and tablets by 2020 (Lunden 2015). To exploit best from this opportunity the companies should provide a mobile friendly content on their websites. Also, they should approach their customers utilizing this technology. It is necessary to provide a great experience to the customers that are browsing companys websites through mobile phones. It provides benefits of enhanced customer relation, maintaining a constant touch with the customer and gets more genuine clients than the competitors (prolines 2015). Arabic content marketing in Saudi Arabia Another opportunity is available in the field of content marketing. To exploit this opportunity company must publish high quality and informative content on popular websites (Jrvinen and Taiminen 2016). For Saudi markets optimizing unique Arabic content will help the firm to attract more B2B customers. The Arabic content marketing strategies such as press releases, blog posts, articles, newsletters etc. will help to reach millions of customers. This will ultimately enhance the profitability of the firm (prolines 2015). The importance of being customer focused: In todays era customer is considered as the king of the market. Todays customer does not rely only on to a single firm. He has a variety of options available in the market. The customer does not rely only on the company website and marketing force for getting information about the products of the customer (So, King, Sparks, and Wang, 2013). The customer has various other sources such as review sites, blogs, and social media to gain information about strengths and weakness of the product. Todays customers have complete control over the buying process. Therefore todays marketers need to develop effective digital marketing strategies to create an outstanding experience for its customers. The customers now are now well informed and they have various choices therefore if the company does not want to lose its customers it needs to be customer focused. Right digital marketing strategies can only be developed if the company is customer focused. It is also very important to analyze customer b ehavior if the company uses customer behavior statistics it will be able to create hyper specific digital marketing strategies. The companys digital marketing strategies will only be successful if it helps customers to discover the value. To make the appropriate digital marketing strategies for the customers it is required to get insights about customer behavior so that the ideal experience in terms of customers can easily be predicted. NAPCO should identify different needs of its customers both for the B2B segment and B2C segments. This will help the company to build different digital marketing strategies that will effective strive at each of the segments. Also, it needs to develop different digital marketing strategies for markets of Europe, Middle East, Africa and GCC. Consumers in every market have different characteristics and analysis of these character tics is necessary to develop effective marketing strategies. Analyzing consumer behavior is more important for determining ef fective digital marketing activities because it gives the ideas about the trend in the market (Polizzi 2016). Example: 80% of targeted customers use smartphone they are tech savvy, will help the firm to develop digital marketing strategies taking smartphone as an important tool. Therefore, importance of being customer focused and understanding the consumer behaviour for developing effective digital marketing strategies cannot be neglected. Digital Marketing Mix Digital marketing mix of NAPCO How company uses digital marketing across marketing mix The digital marketing mix of NAPCO can be categorized into 4Ps. The digital marketing mix is simply an adoption of traditional marketing mix it is impacted the growing use of the internet. Four Ps of NAPCOs marketing mix are: The company has expanded its product portfolio. Initially, the company just manufactured just paper products but now the company has expanded its product portfolio to consumer products, flexible packaging, and paper containers. The effective product can only be developed by using technology and conducting online surveys (Gruner, Homburg and Lukas 2014). These online surveys helped the firm to know what customers actually want and saves the time and efforts. NAPCO also does research and development using technology. Online sources have given the firms access to know how much the product actually costs and they can also really know the prices of the competitors. NAPCO does not make use of online sources to determine the prices of the products. It has adopted the value based pricing strategy and prices are quoted according to the value that it provides to the customers (Armstrong, Kotler, Harker, and Brennan 2015). Companys products are available in the Middle East, European and African market. The company takes orders online but it does not have a well-established e-commerce website. It takes B2B orders through emails. The company does not take retails orders online. The company also do not have a proper product catalog with prices on its website. It just sends the catalog to its regular customers. The company makes an effective use of digital marketing activities for the promotion of its products. Apart from the traditional sources such as TV, Radio and print media, it is using various other sources for promotion. The company is shifting its focus from traditional promotional sources to digital marketing. It is using social media, content writing and providing a responsive website to its customers. The digital marketing mix of the company demonstrates although the company is effectively using digital media in research, development and promotional activities it is not using it effectively to determine the price. The customers of the company also expect an online e-commerce website so that it becomes easy to shop for the products but currently the company does not hold any such website. The company should make more effective use of digital marketing to stand up to the customer expectations. Digital marketing mix of Gulf packaging Ltd: Gulf packaging Ltd is the competitor of the company. The digital marketing mix of Gulf packaging is given below: The firm does not have wide product portfolio. It produces all types of BOPP films (gulfpack 2015). The product portfolio of NAPCO is much wider than the Gulf packaging. The company works in its selected portfolio and does not use technology for further research and development. The firm uses the technology to fix the prices of its products. It constantly monitors the prices of its competitors and the market trends and frames its prices accordingly. It charges different prices in the different nation by drawing information about each of the nations. This helps the firms to generate more profits. The firm sells its products in Europe, North America, and the Middle East. This firm does not accept online orders they accept the big orders from the regular customers over the phone. The company do not provide product catalog to the customers over the website it sends the quotation for different products over the email, on demand. South American Commercial premises of the company are responsible for marketing and promotional activities. The company is engaged in traditional promotional activities basically using print media. The company does not use much digital marketing activities from the promotion. But recently the company has opted for social media marketing as a promotional activity. Gulf packaging Ltd does not make effective use of digital marketing. It has used technology for deciding the process of its products and also uses social media marketing for the promotion of its products. The digital marketing mix of the company is not well developed. The firm does not sell its products online. The digital marketing mix of the company is just in the growing phase. How digital marketing mix could be improved: The digital marketing mix of the company is can be improved in various ways. It can be improved if a company the company learns few things from its competitors. The company should use technology for determining the prices of its products. It should learn from its competitors they use the same strategy to earn its profits. Also, the NAPCO is in the beginning phase of digital marketing. The company should engage in activities such as press releases, use LinkedIn profile this will help to build a network and attract more B2B customers (Hannouz 2015). The customers of the company expect an online website for buying and selling of products. The company should pay attention to this expectation and offer its products for sale online. The other measures that can help the firm to improve its digital marketing strategy are finding creative ways for customer acquisition by using digital media. The company should utilize its data efficiently to create a personalized experience for its customers web analytics solution can help the company in collecting and analyzing the data. The firm is already engaged in social media marketing activities, the firm can make use of live streaming to develop its digital market mix. Live streaming is the recent trend in digital marketing but the content chosen in live streaming should be really brainstorming (Shoolian 2017). Another way in which firm can effectively use the ephemeral content. Now a days websites such as Instagram, snap chat, and Facebook provide the opportunity to upload data that automatically disappear after a set time period. This can help the companies to upload special offers and deals. Digital Marketing Plan SMART objectives of the company: SMART objectives of the company can be defined as the goals which are specific, measurable, actionable, relevant and time bound (Bjerke and Renger 2017). The two objectives for the company to enhance online customer experience are: Achieve online 10% online revenue contribution within 2 years To increase the online revenue by 10% NAPCO needs to work very hard. First of all, it needs to set up its e-commerce website. The company needs to take feedbacks from the customers about the website and make all the possible changes required. The company needs to effectively manage the delivery time so that the orders are reached to the customers within the time range. The companies should also provide a column for customized orders from the customers. The next step is spreading awareness in the customers about the online availability of products using the digital media for advertisement. The company should also provide some offers at the initial stage when the website is launched. All this will help the company to achieve 10%online revenue contribution. Increase the brand awareness by making at least 500 twitter followers to 1000 within a year To increase the brand awareness of NAPCOs product the company needs to increase the number of followers on twitter. It needs to achieve the target of 1000 followers within a year.Twitter is a powerful business tool and could be a great help if utilized optimally (Moody 2016). There are many ways NAPCO can increase the number of followers on twitter by using tools such as Hootshoot and Sproutsocial. NAPCO can also use Twiends to find the new users whom the company can connect. Another strategy that can be adopted by the company to increase the number of followers on twitter is following more people because there is a correlation between numbers of people followed and the number of followers (Demers 2015). The above two stated are SMART objectives that should be the key targets of the company to develop the digital marketing mix. The company should lay emphasis on enhancing customer experience. Recommended digital marketing mix of the company: Suggested digital marketing mix for NAPCO to improve its online customer experience: Product The company has wide product portfolio. It can enhance its portfolio by using technology for research and development. It can use integrated tool set for SEO, email and lead intelligence tools to get consumer information and design more customized product to satisfy individual customer demands. Price The firm operates on value based pricing strategy. To earn more profits the company should use technology to determine the appropriate prices. NAPCO should constantly obtain upgraded data by using information technology to gain information about prices of the competitors and current market trends. The company y needs to sell its products on an online platform. The company should sell its products on the online website to reach a large number of customers. The company can use online network partners to enhance the availability of products at various products (Lien, Wu, Chien, and Lee 2017). The company uses digital marketing activities such as social media marketing. The company should adopt more digital marketing promotional activities such as innovative and creative blogs, search marketing Pay-per-click advertising (PPC), Affiliate marketing and email marketing. People are the main aspect for the success of every company. The company needs to hire some specialist from the field of computers and digital marketing. It also needs to provide training to its staff about successfully implementing digital marketing processes in the organization (Parmenter 2015) There is the need to effectively manage old processes and implement some new processes needs to be implemented. The company needs to implement a new process to start the online sale of its new products. It needs to effectively manage the product delivery process to ensure that goods are delivered within the stipulated time (Stadtler 2015). The suggested changes will also help to attain the above stated two SMART objectives for the company the changes made should help to increase the number of followers and also increasing the online revenue generations these changes are directly related to the Smart objectives. These tactical activities will provide direct benefits to the consumer and thus help to improve online customer experience. Measure to monitor and control recommended marketing mix The company can monitor and control the recommended marketing mix by various metrics and methods. The company can use Google analytics to monitor and control the recommended marketing mix. This tool provides a huge summary of data related to your website (Cain 2012). NAPCO can analyze this data on the weekly or monthly basis to analyze the effectiveness of the recommended marketing mix. For example data about people that visit the website will help to monitor the trend about brand awareness. Another effective method is designing a response-attribution infrastructure to support all channels. Digital marketing mix uses multiple channels, therefore, campaign hierarchy must account for each channel along with the appropriate roll-ups so that measurement aligns with business goals (Ewald and Krishnamurthy 2009). It includes developing a framework to measure each and every step is monitored individually. The company can also use automated tools for analytics and visual reporting. Nowadays there are a variety of tools available in the market that help to regularly track selected metrics. NAPCO can get access to these tools and effectively analyze its reports regarding the operations. The recommended digital marketing mix for NAPCO has suggested changes in the process by using the latest technology these changes can be effectively monitored if the company uses the automated tools. Their company can monitor and control the effects and performance of recommended marketing mix but there is no set unit of measurement for this. Although the measurement can be done on the basis of ROI and online revenues this will only provide with the estimates, not the exact figures (Holloman 2014). This is because the recommended marketing mix involves both qualitative and quantitates terms. After implementing the recommended marketing mix the company should analyse its ROI and online revenues time to time to know the effectiveness of the process. Conclusion It can be concluded that NAPCO does not have a well-developed digital marketing mix. The company is in its beginning phase regarding the use of technology in marketing. It has grown tremendously but now it has come to a stagnant position. Its customers now demand online selling of products. The company only takes online orders that also through emails, but not it needs to set up its e commerce website for growing further. The company already uses social media marketing but now it needs to design and use social media marketing campaigns more creatively. The company has already adopted the path of digital marketing, now it just needs to make some recommendations efforts to achieve the corporate excellence. References Albhaishi, A., Wahsheh, H. and Alghamdi, T., 2014, May. Evaluating Web Ranking Metrics for Saudi Universities. InZaytoonah University International Engineering Conference on Design and Innovation in Sustainability 2014(No. 156988). Zaytoonah University, Amman, Jordan. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bjerke, M.B., and Renger, R., 2017. 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