Marketing & Management Atlassian

Question: Discuss about theMarketing Management for Atlassian. Answer: Introduction Atlassian is a software group of companies which develops products through the project developers and project managers. The company is known for the issue tracking application, JIRA and its various team collaboration product. The company was established in the year 2002 in Sydney. It was founded by the two young entrepreneurs Mike Cannon-Brookes and Scott Farquhar. It is continuously dedicated in providing valuable services to the customers and believes in sharing information among the employees. Passion and urgency are two important dimensions followed by the employees with due care. Atlassian believes in continuous change to serve their customers by constant advancement in technique. It follows an informal set of organization where the employees are free to take decision through their capacity. The organization culture helps in determining the performance satisfaction by using innovative ideas. Currently the organization is focusing on collaboration to achieve the required result. It has helped the organization to gain strength by overcoming the shortcomings it faces. It has collaborated with various organizations at time to create diversity. Involvement of each individual has added value to the organization. The value system of Atlassian is upgraded with time. Cultural sensitivity is recommended to resolve the conflict under the adverse situations. The company is spending most of the amount in product development. They believe in developing new products instead of making investment in allied services. It is spending most of the amount in distribution channels rather than marketing techniques. It is following an unconventional business model which has helped it to grow under adverse situations. The company believes in making a difference by achieving the faultless result. This has helped in internal development of the organization.